This project was done for the London Fire Department in London, Ontario. The goal of the project was to create an advertising campaign to promote the use and maintenance of smoke alarms. The campaign included a poster (for both indoor and outdoor advertising), a large billboard, flyers that could be handed out by fire educators, and bookmarks that could be distributed at local libraries.
These pieces where eventually used in a larger, targeted advertising campaign by the LDF and Environics Analytics in Toronto. This larger campaign eventually helped to reduce fire incidences in the city of London by 22%. Because of this, the London Fire Department, Environics Analytics and contributing designers won a bronze award from the Canadian Marketing Association in 2014 for Direct Engagement for NFP/Fundraising/Public Sector.
Credit to graphictwister.com, Anthony Boyd, Photoshop Supply and mockups-design.com for the mock-ups.
